The
'Quick & Easy' Money Makers!
by: Bryan Kumar
There's a popular myth
floating around implying that your product has to be
hundreds of pages long if it is to make you any real
money.
That's a big lie.
More money is being made
out there than ever before, by individuals selling
short, focused reports! And it's growing at incredible
rates.
The classic example that
always comes to mind is Internet Cash Machines by Allen
Says. That book was released some time ago, yet it's
still selling by the thousands to this day! Other great
examples are Magic Letters (which really started it all)
and 7 Secrets to Unlimited Traffic. That last one is no
more than 15 pages long! Yet, it's still being
downloaded from thousands of sites.
The bottom line
is...when it comes to info-products, size doesn't
necessarily matter! Quality does! You could make just as
much money with a 15-page book as you could with a
100-page one. In fact, you can make more with the
former. I'll show you how shortly.
Profit potential aside,
there are many other great reasons to create these
little e-books...
They are very easy to
put together; it doesn't require much work.
They can be completed
within a few weeks, a few days, and sometimes even a few
hours!
They are really not that
difficult or time consuming to market.
They are especially
great for new marketers (with little or no experience)
and are also easy profit generators for seasoned
marketers. And...
Most importantly, they
allow you to spread your risk.
You see, it all boils
down to time and money i.e. time management and positive
cash flow.
Time is a very precious
commodity, especially if you still have a 9 to 5 job to
deal with. And, we already know that all of our projects
will not be home runs. In fact, there's a good chance
that a few of them will be complete flops. That's the
reality most of us have to deal with.
So, if you invest a lot
of time and energy into creating a monster e-book that
turns out to be a dud, you would have lost all the time
and energy you put into that project, with nothing to
show for it.
On the other hand, if
you had spent only a couple of weeks to create a much
shorter e-book which also turned out to be a dud, you
could quickly pull that one out and replace it with
another short one. Your risks are dramatically reduced
and your chances of putting out a winner is increased!
It's better to create 10
little e-books per year and have 2 of them flop (which
means 8 of them are bringing in the cash!) than to only
create one or two big e-books in that same year and risk
having them both flop. There is also a much better
chance that 1 of your products will be a hot seller if
you have 10 of them out there, instead of just one or
two.
Now, let's look at
profit potential...
If each one of these 8
books bring in $1000 per month for you, the profits can
add up quickly. If your goal is to pull in $100,000 in
the coming year, you have a much better chance of
getting there with 8 to 10 small e-books bringing in
$1000 per month each, instead of relying on just one big
e-book alone to pull in the entire $100,000.
And...even if you pull
in just a few hundred per month from each of the 8
books, that's still a heck of a lot better than what
most people are making online.
Here are a few more ways
you can ensure that you profit from these short e-books,
well into the future...
You can offer each one
as a backend (follow-up) product for the other.
You can bundle them up
later and sell them as a brand new package, with a
different price tag.
You can use some of them
(especially if they don't sell too well on their own) as
bonuses for your other products, to increase the
perceived value of the 'package.'
You can also use some of
them purely as list builders. (Give them away for free,
swap them with other marketers, or whatever. The fact
that it only took you a week or two to create them
offers you a lot more options and flexibility.)
And, if you're still
passionate about creating that monster e-book, why not
break it up into smaller projects and start selling each
one as they get completed?
For example, if you want
to create the "complete" 'online marketing' guide, you
could start by creating a small e-book on just 'sales
copy writing' and start selling it. Then, create another
on 'product development' and get that one out as well.
And so on...
In the end, you can
bundle them up together, or combine them into one mega
book and sell it. Your time is much better spent that
way. And...you also have some cash coming in while you
work on your projects.
Many of us continue to
chase after that one million dollar idea and miss many
of the smaller $100,000 projects along the way.
These smaller products
are much easier to create, are much easier to roll out,
don't require a large investment of your time, energy or
money, and they greatly reduce your risks.
They are also probably
the fastest way to get your name out there and build
credibility for yourself and your business. You can
really do some serious damage with these mini e-books,
as long as you provide valuable information in them.
Here's to your next
successful "Mini E"... book, that is. ;-)
Best regards,
Bryan Kumar
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